The OpenWater Blog

Marketing

mobile-abstract-app
Don’t Just Market Your Mobile Abstract App, “Sell” It

Every great abstracts conference has a mobile abstract app. In fact, the mobile abstract app is one of the simplest tools to use when you want to engage attendees and […]

How Content Marketing + Abstract Software = Your Most Successful Event Yet

Almost all of the attendees at your conference will be from your online marketing efforts. In fact, the digital age has completely transformed how most organizations market everything from their […]

How to Use Email to Organize Your Event

Email is often overlooked as a marketing tool. That’s because most conference managers rightfully assume that potential entrants and attendees are already overwhelmed by the amount of email they receive […]

3 Email Marketing Tips That Will Boost Attendance and Save Money

It’s in everyone’s best interest to get more attendees to your next event. However, knowing this and actually doing something about it are two dramatically different things. Moreover, knowing that […]

What We’re Reading: January 25

This week we’re reading… At P.C.M.A.: Top C.M.O.s on the Value of Events in the Marketing Mix Click here to read the article. Events play an integral role in fostering […]

What We’re Reading: January 18

This week we’re reading… The Best Way to Maximize In-Person Interactions at Events Click here to read the article. One of the greatest downfalls of any event is the limited […]

What We’re Reading: January 11

This week we’re reading… 4 Tips for Providing Proper Medical Care at Events Click here to read the article. Getting your audience to sign up for events is one challenge […]

What We’re Reading: October 19

This week we’re reading… 8 Tips to Help You Manage Your Event’s Big Data Click here to read the article. Modern technology renders the post-event survey of the past next […]

What We’re Reading: October 12

This week we’re reading… 5 Skills Today’s Event Pros Need to Know to Keep Their Jobs Click here to read the article. Being a successful event pro isn’t just about […]

Awards Tips and Tricks: HelloBar

We’ve done our fair share of experimenting with different tools, here at OpenWater, to help us provide you with great products and service. We realized that these are tools that […]