The OpenWater Blog

How Content Marketing + Abstract Software = Your Most Successful Event Yet

Almost all of the attendees at your conference will be from your online marketing efforts. In fact, the digital age has completely transformed how most organizations market everything from their call for papers to the conference itself.

Naturally, you’ll also move to more online-based marketing efforts. When you do, it’s best to create a content marketing strategy to reach, engage, and convert potential attendees into confirmed attendees.

If you’re unfamiliar with content marketing, there’s no need to fret. In this article, we’re going to cover five ways content marketing combines with abstract software to generate success.

1. Content Marketing is Designed for Digital

Your abstract software supports your event website, emails, and virtually every other component that is part of your digital presence. Likewise, you’ll publish blog posts, send emails, and use other tools from the software for your content marketing plan.

Search engines favor websites that consistently publish fresh content. By doing the same, and using your abstract software to support your efforts, you can execute a content strategy with ease and efficiency.

2. Content Marketing Builds Community

While your conference itself may not build a community your organization does by having the event year after year. A content strategy strengthens this community by maintaining ties with organizational members and those who may attend your conference but not join as a member throughout the year.

Because you’ll have abstract software to help publish content and send emails, staying in touch and building a strong community isn’t as time-consuming as you might think it to be either.

3. Content Marketing Makes Use of What You Already Have

Content marketing sounds like a chore: You have to think of a blog strategy, then create the content, and then publish it, hoping that your campaign gets it the attention it needs once published and marketed. But, what if you didn’t have to create additional content at all?

Your conference will generate most of the content you need for a strategy. In fact, you can publish videos, social media posts, photos, and more to keep your audience engaged year-round.

4. Content Marketing Facilitates Feedback

You’ll use abstract software to generate reports after your conference. These reports will contain everything from attendance at different speaking engagements to custom reports you generate based off your unique conference and the data you’ve collected. Luckily, a content marketing strategy will also facilitate feedback that further supports your efforts to improve your event.

Feedback opens a dialogue with those who will consume the content you publish. This may include feedback that the hard data misses, giving you a more nuanced perspective on what worked and what didn’t.

5. Content Marketing Improves Networking at Conferences

Just like your mobile app improves networking and how attendees engage with speakers and each other at your conference, content marketing does too. After all, creating a social media strategy – like an event hashtag – is actually part of content marketing. Because users can then search the hashtag to engage with others, you can improve networking on the spot.

Thus, you may have already been using some content marketing strategies and just not known it!

Complement Your Abstract Software With Content Marketing

Content marketing goes hand-in-hand with abstract software to engage and delight attendees both at your conference and long after.

The only question that remains is: what content will you create?

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