What We’re Reading: January 18
This week we’re reading…
The Best Way to Maximize In-Person Interactions at Events
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One of the greatest downfalls of any event is the limited interaction that occurs during and particularly after the event. After all, an event isn’t doing a business any good if attendees don’t recall or discuss the information presented. Luckily, there’s a way to maximize in-person interactions at events (and from an app nonetheless!). Learn more about this new development!
The Dos and Don’ts of What Industry Pros Should Wear at Events
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Meeting professionals like you are on their feet for long hours. However, this doesn’t mean you shouldn’t keep up a professional appearance, especially when you want to impress your sponsors, clients, and others. Find out what you should be wearing for a practical approach to professionalism here!
[INFOGRAPHIC] The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks
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As a meeting or awards professional, it’s important to maintain an active social presence, visual elements included. But if your photos are the wrong size, they’ll make you look like an amateur rather than a professional that’s in control of their marketing and social presences. Use this infographic from HubSpot and MakeAWebsiteHub.com for the ultimate social media image size cheat sheet!
How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions
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In any business, you need to have contrasting opinions to think critically and turn good thoughts into amazing ideas for your events. However, there’s a difference between disagreeing and being disagreeable. Learn how to ensure each conversation is as productive as possible with the following 7 tips!
How to Create a Blog Persona to Make Your Content Consistently Relevant
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If you want to attract and retain an incredibly interested audience, the content you publish to your website and social networks is vital. However, you can’t just guess which topics will resonate and publish content hoping that it draws an audience to your brand or the events you’re advertising. Instead, you should create a blog persona. Learn how to do that here!
[INFOGRAPHIC] How Digital Marketing Will Change in 2016
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The digital landscape is always changing, especially as technology changes. And as technology changes, it’s essential that you change the way you market, particularly if you want to continue to grow your audience and deliver results for each of the events you create. Find out the eight predictions thought to most affect your marketing with the infographic below from MarketingProfs.
Event Technology Strategy for 2016
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Technology is increasingly becoming a part of our daily lives and the event industry is no different. But just as the technology you use in your personal life has changed, so has the technology you should be using for each of your events in 2016. In the article below, you’ll learn more about what technology will look like as it becomes a growing part of your event life. Check it out to learn the latest and greatest trends you should be on the lookout for!
Why No One is Reading Your Marketing Content
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Digital marketing used to be straightforward. After all, few companies were creating meaningful, relevant content so being one of the few that did was all you needed to stand out. If you’re creating stellar content based on your buyer personas but are seeing limited results, there’s a reason why. Redefine your strategy by asking yourself the four questions in this article!
Got questions about your awards program? Just ask us!
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