What We’re Reading: October 12
This week we’re reading…
5 Skills Today’s Event Pros Need to Know to Keep Their Jobs
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Being a successful event pro isn’t just about understanding common industry skills or throwing a successful event. Successful planners all share five “soft skills” that win over clients and their loyalty. In this guest post, Howard Givner – founder and executive director of the Event Leadership Institute – details these skills.
12 Solutions to Common Problems at Events
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Part of being an event professional is offering creative solutions to everyday challenges. Whether you’re faced with drawing a crowd in winter, or navigating a complex event layout, this one article you can’t miss!
What Marketing Can Learn From User Experience
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You already understand that a standout awards website matters. But what can your marketing (and website design) learn from user experience? In this post from MarketingProfs, Sezgin Hergül of UsabilityTools discusses three commonalities between marketing and user experience, and how you can use these to your advantage.
The What, When, and Who of Successful Emails [Infographic]
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Email marketing is the least expensive, simplest way to reach your subscribers. However, you can’t send just any email to potential entrants and hope to receive new submissions (or any engagement at all). In this article from MarketingProfs, opinions editor Veronica Maria Jarski discusses the what, when, and who of successful emails.
7 Reasons Event Planners Should Invest in Video-Streaming Apps
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Companies like Periscope and Meerkat are pioneers in real-time interaction, especially at professional events. But these apps aren’t just for attendees, they can be beneficial for event planners as well! In this article, Claire Repass of Social Tables discusses seven reasons planners should use video-streaming apps as much as (if not more than) attendees.
[Guide] It’s About Action, Not Eyeballs: Rethinking Social Media at Your Event
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Social media marketing is about increasing awareness, submissions, and member engagement. But it isn’t just about getting more attention on your program. Rather, it’s about upping your social media game on multiple levels (and platforms) to get the word out to your most interested audience members. In this guide by Social Tables, you’ll learn social media mistakes to avoid as an event planner, four ways to use social media for events, and how to use Instagram to engage attendees.
Got questions about your awards program? Just ask us!
Awards Tips and Tricks: HipChat
Software Update: Re-organization of Program Level Settings
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