The OpenWater Blog

What We’re Reading: October 19

This week we’re reading…

8 Tips to Help You Manage Your Event’s Big Data

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Modern technology renders the post-event survey of the past next to useless, but while collecting “big data” is easier than ever, managing this data isn’t. In this article, Mitra Sorrells combines insights from three notable data analysts to deliver eight tips you can use to manage big data in a useful way from your events.

[Checklist] 8 Budget Items You Can’t Afford to Overlook

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Hidden charges can quickly turn a balanced event budget to a budget-busting extravaganza. But what are these hidden costs that can escalate quickly (and unexpectedly)? Learn the eight most common costs in this article from BizBash, and keep your events on track for years to come!

[Infographic] Want to Attract Links to Your Website? Try These 8 Data-Driven Tips

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Link building serves an integral role in getting found online, but SEO is a confusing topic for most, making it difficult to build quality links that will generate traffic for your site. This infographic breaks down eight straightforward ways to build links on your site (no extensive SEO know-how required).

Event Swag Your Attendees Will Love … and Loathe

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Attendees will always come to events for the content, but adding in some extras goes a long way in making an event an unforgettable experience. Handing out free swag at events is a great way to delight guests. But, what do guests actually like to receive? Check out this post from HubSpot for ideas of the best and worst swag you can offer.

Seven Ways to Ensure Fans Don’t Miss Your Facebook Page Updates

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It’s important to use social media when marketing awards or events. But if you aren’t using networks like Facebook properly, chances are that you’re reaching only 5% of your followers (if that). In this article by Tom Treanor – director of content marketing and social media at Wrike collaboration software for marketers – you’ll learn seven ways to ensure you reach your target audience with every Facebook update.

The Top-Rated Email Tracking Tools by Marketers

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G2 Crowd recently examined approximately 640 reviews of email tracking tools by business, marketing, and analytics professionals to better understand which work best. These tools are vital because they measure and reveal email opens, clicks, downloads, while allowing you to schedule posts. Find out which are voted best by marketers to take advantage of these valuable resources!

Improve Your Meeting Attendee’s ROI With Networking Technology

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76% of respondents in a report constructed by Conventions 2020 stated that networking is their greatest incentive for attending an event. This article examines how you can utilize emergent networking technology to increase ROI for attendees and attract a greater crowd to upcoming events.

Got questions about your awards program? Just ask us!

Theresa Delgado

Theresa is our resident awards guru. She managed the Greeting Card Association's LOUIE Awards before joining us here at OpenWater. She brings first hand knowledge and experience in successfully managing and expanding awards programs.

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