The OpenWater Blog

Data at Your Conference: What You Should Collect

As you plan your conference and as your conference progresses, you’re going to encounter a lot of data. You should collect this data. But once you do, you’re going to […]

Learning Series: Judging in Stages

Judging begins as soon as the call for entry ends. And, while this is true of any awards program, your judging process won’t look quite like any other program’s execution. […]

How to Balance Attendee Experience and Revenue

Attendee experience and revenue are often thought to be at odds, and for good reason. Not only do attendees find and consume content more than ever before, heightening their expectations […]

What We’re Reading: February 14

This week we’re reading… BizBash Podcast: The Dos and Dont’s of Social Media at Events Social media is a central strategy at the core of inbound marketing for events. But […]

Learning Series: Call for Entry – Registration, Payment, and Submissions

Your call for entry period is critical for your ultimate awards program success. It’s the time when you’ll attract high-quality submissions and, most importantly, begin generating revenue to meet costs […]

abstract app
Why You Need a Mobile Web Abstract App for Your Next Conference

You have everything you need for your next conference, or do you? You might feel organized after having considered the delicate balance between print and digital materials. But, how are […]

Learning Series: Planning Your Next Awards Cycle

What do you do after your awards program is over? It can be tempting to take a month or two to recuperate, but there’s planning to do. Planning is the […]

3 Ways to Provide Greater Value at Events

Between paying for travel, a hotel, and taking time off work, attendees spare no expense when they want to attend your event. This puts a massive amount of pressure on […]

What We’re Reading: January 25

What We’re Reading: This week we’re reading… BizBash Can Your Wi-Fi Handle Live Streaming? Live streaming is becoming an increasingly popular way for attendees to share their experience at your […]

What’s Best: Print vs. Digital Conference Materials

Print or digital: This is the question that has executives scratching their heads. And, in the age where everything is seemingly digital, it can be difficult for executives to settle […]