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What We’re Reading: February 14

What We’re Reading: February 14

This week we’re reading…

BizBash

Podcast: The Dos and Dont’s of Social Media at Events

Social media is a central strategy at the core of inbound marketing for events. But how you use social media before an event and during will vary and – as you can imagine – will impact the success of the event itself. Check out this pre-recorded podcast featuring Alex Plaxen of Little Bird Told Media to learn how to define social media goals, how and why to live tweet an event, who should be on your social media team, and how to monetize social media through sponsorships.

Click here to listen to the podcast.

Eventbrite

Finding Keywords That Will Boost Your Event’s SEO

89% of attendees use search when they want to buy a ticket or register for an event. This makes taking the time to optimize your event website a simple way to expand your audience and increase attendance. If you’re uncertain about SEO or want to learn the most recent best practices, check out this article from Eventbrite!

Click here to read the article.

Eventbrite

3 Steps for Building an Event Website That Sells Tickets

Building trust, especially on your website, is a simple way to convert strangers into committed attendees. But, how do you turn your website into a selling tool? Find out how to convert anonymous visitors into guests at your next awards programs in three steps in the article below!

Click here to read the article.

Eventbrite

Twitter for Events: Everything You Need to Know

Twitter is amongst the quickest changing social media platforms, meaning your marketing strategy must change along with it. Find out the best practices for 2017 and updates you need to know in this article featuring the experts from Buffer.

Click here to read the article.

MarketingProfs

How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Adithya Murali on Marketing Smarts [Podcast]

Email marketing is a simple, inexpensive way to disseminate information about your event and to do so in a personalized way (when you target groups appropriately). However, you need to research and plan a proper strategy if you’re going to maximize results and make the most of your efforts. Learn how to do so in this pre-recorded podcast from MarketingProfs!

Click here to listen to the podcast.

MarketingProfs

How Eye Tracking Actually Works: A Closer Look [Infographic]

While content itself will improve your awards website, it takes more than that to maximize results for your online efforts. Eye tracking, or how the human eye reads and moves around the screen, should influence website layout, design, and where you place important information. Learn what changes you should make to your website in the feature below!

Click here to read the article.

Social Tables

5 Steps Business Event Strategists Need to Take Before Building an Event Website

Having just any events website isn’t enough when you want to succeed. In fact, it’s more about how you organize and publish the information on the site that will dictate your success. Learn 5 steps you can’t overlook when you’re building your next website in this article from Social Tables!

Click here to read the article.

HubSpot

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

If you’re using one social media platform, chances are you’re probably using many. And, if you’re ready to reach more audience members and use each platform as it was intended to be used, this feature from HubSpot will help with posting guidelines, formatting, and more!

Click here to read the article.

Ashley Surinak is the resident OpenWater expert on all things content. From the blog to guides and beyond, you'll find her at every turn in your OpenWater journey.

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