What We’re Reading: March 29
This week we’re reading…
BizBash
Podcast: How Strategic Event Design Can Change Attendee Behavior
Ruud Janssen, cofounder of the EventCanvas.org Foundation, shares his studies in empathy-mapping – or thinking like an event’s stakeholders – to drive design and accomplish an event’s goals. Janssen also covers why some ideas work, why others don’t, tips on how to resolve event-design problems, and how to boost R.O.I. Click below to listen to the 40-minute, pre-recorded podcast!
Click here to listen to the podcast.
Eventbrite
Does Your Event Technology Stack Up?
What does your “technology stack” look like? The software, apps, and other resources you use are all important for your event success. Learn how to sync your different technology solutions and three reasons why it matters in this feature from Eventbrite.
Click here to read the article.
Eventbrite
4 Automation Hacks Every Event Prof Needs to Know
Any event has what seems like a million moving pieces. And, as an event professional, it’s impossible to handle it all yourself. Luckily, there are simple tools you can use to streamline event planning and execution. Click below to visit Eventbrite and learn each of the tools you should be using!
Click here to read the article.
Eventbrite
Webinar: 10 Tips to Sell More Tickets With Social Media
You’re already using social media to market your event. Shouldn’t you use it to sell more tickets, too? Find out 10 of the most effective strategies you should use to sell more tickets by determining who your audience is, learning how to close a sale online, and how to gain traction with less resources, among other tips in this pre-recorded webinar!
Click here to watch the webinar.
MarketingProfs
How to Use Events to Create Cross-Channel Marketing Success [Infographic]
Events are worth more than just the time attendees are at your physical get-together. In fact, events are a core component of your marketing – content, email, and social media included. Learn how to cross-channel your events and other marketing efforts in this feature from MarketingProfs!
Click here to read the article.
MarketingProfs
The Most Effective Tactics for Growing Email Lists
Your email list of past attendees, current organizational members, and prospective entrants is a vital source to sell tickets to your next awards program and foster goodwill in your organization. But, how can you get people to willingly join your list and keep in touch with your organization year-round? Find out in the article below!
Click here to read the article.
HubSpot
How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]
You probably think about the design of your organization’s website, but what about the speed? Studies show that page load time plays a major role in whether users convert, including on buying tickets to your next awards program or even just in entering the program itself. Read 12 case studies to understand how page load times may be affecting your conversion rates at HubSpot!
Click here to read the article.
Social Tables
Clever Email Subject Lines: Getting Your Event Invites Noticed
Subject lines make or break whether attendees will open your emails. So, are you doing everything you should to get noticed? Learn what it takes to get your ever-growing email list to actually open and engage with your event emails in this feature from Social Tables!
Click here to read the article.
5 Social Media Promotion Techniques for Your Next Event
5 Ways to Encourage Social Media Engagement at Events
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