Resources for Motivated Awards Professionals: January 8
It’s time to expand and refine your marketing/event planning/IT management/project coordination skills once again in our favorite article of the week: Resources for Motivated Awards Professionals!
This week includes information on marketing automation, mobile emails, and social media influencers you should (and need) to be following. Be sure to check out each article to better your skills in every aspect that matters to the success of your efforts!!
Upcoming Events/Courses
Marketing Automation in 2016: How It’s Evolving and What Comes Next
Online Seminar
As an event professional, you do it all. But there are limitations as to how much you can do in a day (even with an awesome team supporting you). This is why more and more event and awards professionals are turning to marketing automation to eliminate repetitive tasks and market more efficiently. In this 45-minute pre-recorded online seminar, you’ll learn how marketing automation is changing, what’s new, and how to make the most of this strategy.
Social Video Outlook: Where Advertising Is Heading in 2016
Online Webinar
As visual content continues to rise in popularity, social video advertising is becoming more popular than ever before as well. In fact, platforms like Facebook, Instagram, YouTube, and other channels now allow event planners to create awareness more efficiently and effectively than ever before. Learn how and where you should use social video in the following pre-recorded webinar to improve targeting and use data from one channel to improve others.
Get Better at Marketing
[Infographic] 7 Essential Skills Marketers Need to Succeed This Year
HubSpot
Every year consumer behaviour, social algorithms, and other important factors change. Likewise, your marketing should change along with it. But, what marketing skills should change and how should you proceed with your event planning business this New Year? Find out 7 skills you should focus on in the following infographic from HubSpot and Formstack!
Are Mobile Emails Paying Off for Marketers?
MarketingProfs
As a marketer, you probably know that mobile is more important than ever before. After all, most busy professionals (and members of your target audience) are busy and consuming content on-the-go. Whether you’re looking to increase revenue or increase engagement, mobile is the way to go. Learn more about the impact of mobile emails on marketing efforts in this article from MarketingProfs!
Get Better at Event Planning
20 Social Media Influencers Every Hospitality Professional Should Follow in 2016
Social Tables
As the phrase goes “Imitation is the sincerest form of flattery” and the same holds true for event professionals. After all, closely following leading professionals means you’ll have an endless supply of tips, tricks, and advice on the hospitality industry. If you’re looking for the best professionals to follow, here are 20 that you should have been following months (if not years) ago.
Think Beyond the Photo Booth: Steal These Fresh Ideas for Interactive Events
BizBash
Just like content is becoming more interactive, so are events. But if your idea of interactive is to place a photo booth in the room, you need to get more creative. After all, the more innovative your event, the more memorable (and successful) it will be. So, how should you make your event more interactive? Here are a few steal-worthy ideas courtesy of the team over at BizBash!
Get Better with Technology
Tips for Using Outlook, Excel, and Word More Efficiently
Experience GR
Microsoft Excel and Word are staple programs for most event planners. But, are you using each to its full capacity while maximizing how you spend your time and other resources on a regular basis? Chances are there are tips that can help make running your event business easier. Find out what you need to know in the article below!
Today’s most successful content from any source or company has one thing in common: It’s visual. As an event professional, you wear many hats but not every expert is talented in graphic design. If you struggle with design but want to present data in infographic form to attract more audience members, check out these 15 customizable templates from PowerPoint to make designing and publishing easy.
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