OpenWater Name Change
In rowing, there’s a concept called “open water.”
It’s used to describe the distance between two boats at the finish line. In close races, the front of the trailing boat overlaps with the leading boat. That’s normal. But sometimes, when one crew has truly pulled away from the competition, there’s no overlap at all between the boats.
There’s just open water.
Of course, you’re not here for a lesson on competitive rowing. You’re here to hear about our company and our cloud-based solutions for awards, abstract and conference management. And there’s some pretty big news on that front.
Effective immediately, nonprofitCMS/awardsCMS is OpenWater.
Late last year, we took a hard look at our company and our software solutions, and kept coming back to the fact that our previous identity didn’t reflect the depth and breadth of what we do for our clients every day. We’re not just a development firm or a CMS vendor – and we haven’t been for a long time. Rather, we’re constantly striving to push the industry forward; to create truly innovative solutions that make our clients’ lives easier – and their organizations more efficient.
That meant we needed a change. We needed a new identity. One that conjures up our commitment to advancing our solutions and ourselves. One that evokes limitless possibilities and unbroken horizons. And one that reflects upon the people with whom we do business – the visionaries, the go-getters, the ones doing everything they can to get ahead of the pack … and stay there.
That’s OpenWater.
So hop on board. We’d love to have you along for the ride.
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