The OpenWater Blog

Why You Need a Mobile Web Abstract App for Your Next Conference

You have everything you need for your next conference, or do you?

You might feel organized after having considered the delicate balance between print and digital materials. But, how are you going to present those digital materials? More importantly, how are you going to automate and centralize processes to present the materials without adding hassle, hours, and costs to your organization?

A growing number of organizations are using mobile web apps to do so.

A mobile web app is a platform that works across all mobile devices. This means that attendees that come to your conference with a phone or tablet in hand can still take advantage of the conference materials in digital form from the convenience of their mobile device. The best part is that doing so adds to brand prestige and increases event satisfaction.

What Can a Mobile Web App Do?

A mobile web app is an extension of your existing website. As such, it can do almost anything and will match the look of your existing website for brand cohesion and prestige.

Here is a brief overview of some of the primary features of a mobile web app:

• Responsive Design – Responsive design is what makes a mobile web app usable on all devices. Whether attendees are accessing content from a web browser, mobile phone, or tablet, they’ll have the same, high-quality experience with simple content consumption guaranteed.

• Speaker Presentations – Make slides and PDFs from speakers available during the conference to enhance learning and your attendee experience.

• Content Management – The mobile web app makes it possible to add pages to your app without HTML or technical knowledge. This gives you complete control to customize the app as necessary for your conference.

Why You Need a Mobile Web App

If you already have an abstracts website you may be thinking: “Why do I need a mobile web app too?” The answer is simple: Access and experience.

While your website may be attractive on a web browser, chances are it won’t appear the same on a mobile device. Because most attendees come to a conference with nothing more than a tablet in hand, it’s important you offer a platform that they can use to easily access information during each presentation. This cultivates a positive user experience that reinforces brand prestige in the process because it shows you care about attendees.

Most importantly, you need a mobile web app because it is the future of event technology. Embracing this innovation presents your organization as a forward-thinking entity and as one concerned about how your attendees experience events. This is a reputation you want – and frankly, need – in the abstracts field.

It’s Time to Develop Your Mobile Web App

Abstracts by OpenWater comes with an optional mobile web application that includes the features mentioned above and more. By working with our team of experts, you can develop a mobile web app consistent with your current branding as a way to further enhance your next abstracts conference.

The future of abstracts conferences is mobile web apps. When will you invest in yours?

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