How OpenWater and Marketo Work Together

How OpenWater and Marketo work together

Marketo is an enterprise level marketing automation system typically used by large corporations and publishers. OpenWater data can flow into Marketo to help your team build smart lists for advanced targeting and nurturing.



How does the integration work?
The most common integration is for OpenWater activity data to be pushed into Marketo activities. For example “John Smith is an award winner” would be pushed to Marketo.

What APIs do you use?
OpenWater uses the REST APIs. You will need to generate a Marketo API key here to provide to OpenWater support.