The OpenWater Blog

Increase Event Ticket Sales With 3 Easy Tips

Increasing the number of attendees at your conference can serve multiple purposes. It:

• Increases revenue;
• Boosts organizational prestige; and
• Drives innovation in your industry in relation to your brand

However, you don’t and shouldn’t want to sell tickets to just anyone. Instead, you should look for new platforms your target audience occupies to keep your audience relevant while achieving the purposes above as well.

If you’re looking to boost ticket sales, the following 3 tips are a simple way to do so.

1. Find Partners

You’ve already sent an email blast out to attendees from previous years, those who have joined your organization since your last event, and put up social media advertisements. However, there are still applicants getting left on the table. The way to find them? Through related organizations.

Organizations in your industry, publications, and other entities all have audiences interested in your abstracts conference. You can reach new audience members by partnering up with these publications and platforms. More importantly, you can reach new audience members who are likely to remain with your organization, even well after the conference is over.

2. Retarget Those Who Have Expressed Interest

There will be many potential attendees who see a social advertisement, receive an email, or otherwise come into contact with your conference but don’t buy a ticket. At least, not right away.

However, you shouldn’t give up on these individuals. Instead, you should use retargeting techniques – such as sending them emails to follow up or even extending a discount code, if appropriate – to get these audience members back on your website and interested in your conference. You can also use retargeting ads, which will follow users around the Internet to encourage them to click back on your site and consider a ticket and your conference.

The basic premise of this strategy is simple: You’re targeting your interested audience to recruit more attendees from your existing contacts.

3. Use Tracking Links to Focus Your Efforts

Tracking links are another method you can use to sell more tickets both to existing audience members and others.

For example, tracking links will tell you which channels are your highest-converting channels. This means that if you’re selling the most tickets through your social media ads, you should focus more of your attention here. Or, if you’re having luck with your email campaign, you should create more emails for those who haven’t yet made a purchase.

In any case, tracking links will help you tailor your efforts over time to suit your changing needs, particularly with regard to ticket sales.

Sell More Tickets With the Right Efforts

You don’t just want to sell more tickets, you want to sell tickets to the right audience members. And, when you do, using partners, retargeting, and tracking links are three of the best tools you can use to do so efficiently and accurately.

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