How Digiday Pioneers Change Through 5 Awards Programs With OpenWater
Digiday, according to President and Author-in-Chief Brian Morrissey, is a media company focused on the modernization of the media and marketing worlds. With 5 awards programs designed to reinforce that mission, the company needed a platform that, as they put it, “works.”
According to Kelsey Lundstrom, the director of all 5 programs, “To ask [top executives] to [judge] on a platform that’s going to waste their time is just not acceptable. I need to feel confident and that the platform is going to be able to handle an influx of entries in one day and not crash.”
With OpenWater, they’ve found that and more.
“Because we have OpenWater, one person can successfully manage all our awards programs…”
said Paul Kontonis, the Chief Marketing Communications Officer at Digiday. Contrasting the software with Excel, he realizes the value of OpenWater and a reliable, technology platform.
“By using a platform like OpenWater, [we’re able] to structure a really quality experience not only for the judges but also for the people who are submitting.” Moreover, there are no limitations on how to plan, organize, and execute the awards programs.
“We want the awards to be the best of the best;…
to be those that are leading change in media and marketing,” said Morrissey. The big challenge of being a media company today is what you focus on and what you truly are. With OpenWater allowing us to spend less time focusing on being a point of contact for the programs, we’re able to focus on growing the business.
Check out the full video for more information from Brian, Kelsey, and Paul on how OpenWater has played an instrumental role in the growth and execution of their 5 awards programs.
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