The OpenWater Blog

Benefits of Adding a Blog to Your Awards Website

The benefits of adding a blog to your awards website can be immense. If you are finding that submissions to your program have plateaued, adding a blog to your website will greatly increase traffic. This is because a blog will add fresh content to your website on a regular basis, which search engines love. Offering unique content relevant to your industry, that’s keyword rich, is sure to give you that extra visibility you want.

viewers landing on your page by searching will give you relevant traffic. These people are interested in the area your awards program is focused. With an increase of relevant viewers to your website, the chances that a fraction of them will submit a nomination becomes pretty likely.

Besides increasing traffic, blogs also have proven to be an effective way to engage with your followers. The comment section below a blog post is a great way to build an online community around your awards program. Replying to comments shows that you care about the opinions regarding your awards program, while also adding incentive for others to comment, knowing that their post won’t go unnoticed.

The last of the benefits of adding a blog to your awards program’s website is that it can be used as indirect advertising for your parent organization. Today, most people will try their best to avoid any ads on the internet. Even when seen, ads usually will be ignored in favor of the content on the web page. However, a blog is the perfect way to utilize the method of indirect advertising for your association. Just find a good place to add a few words about your organization, such as on the sidebar or as an additional page. Using this method won’t make it seem like a blatant advertisement to viewers, while also getting some interested people to see the actual website of your organization.

Overall, you could be reaping the benefits of adding a blog to your awards program’s website for a long time. Just make sure that the person/ people you put in charge of your blog are passionate about what they are writing about. Content should be engaging and informative to the reader. And again, post on a regular basis!

Timothy Spell

Timothy Spell co-founded OpenWater in 2007 with the goal of helping organizations tackle and better manage the oftentimes overlooked awards and contests industry. As an author and speaker in the awards industry, Timothy provides unique insight on how to use awards to boost membership, social media followers and search engine traffic.

How to use online contest and awards to boost SEO and web traffic

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