The OpenWater Blog

Add Google Analytics to Your Awards Website

The Google Analytics Universal Tracker is used all around the web for marketing managers and web administrators to see how their websites are being used. Google Analytics provides robust functionality — most of it entirely free — to track in real time who is on your website and what they are doing. It then stores the data and makes it available for historical reporting to track how people landed up at your website.

Step 1: Sign up for Google Analytics

http://www.google.com/analytics/

Step 2: Enter Your OpenWater domain name (e.g. demo.secure-platform.com)

Step 3: Get your Tracking Code

Step 4: In OpenWater, choose the Public Settings > Themes menu option

Step 5: Select your active theme

Step 6: Paste in your Tracking Code in the Head Scripts section

With Google Analytics you can set up campaigns and tracking links and learn how entrants are coming to your awards website. You can combine this with conversion tracking pixels to find out how your various media campaigns are generating results.

If you haven’t used Google Analytics before, now is a great time to get started. Talk to your marketing agency about all the ways it can be used to help track ROI on your awards program, and then work with your OpenWater Awards Onboarder to get it added to your platform.

Kunal Johar

Kunal Johar is the OpenWater platform evangelist. He currently manages our development teams and enjoys diving into the fray. Find him in our community chat room.

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