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What is an Awards Consulting Agency (& How Can They Help Your Program)?

Published April 7, 2015 in Leadership

There are lots of different things you can do to help get your awards program up and running. You can: get time-saving tips and best practices advice from whitepapers and blogs, gather an awesome and dedicated staff, and manage and streamline the awards process with awards software.

But sometimes that doesn’t seem like enough. Many organizations simply are not able to devote the time and/or manpower needed to make their program a success. After all, a successful awards program takes a lot of time and effort to prepare and carry out. And if an organization cannot dedicate a trained team to it full time they might not get the results they were hoping for.

So what should you do?

There’s a simple solution that doesn’t come at the expense of your program or your staff’s sanity. You could look into hiring an awards consulting agency.

What is an Awards Consulting Agency?

An awards consulting agency is an expert on awards programs. Essentially they are an outside party that works with your program to execute all aspects of it.

They learn your unique challenges and goals and in turn create a comprehensive strategy for a successful awards season and (the best part) actually execute that plan.

How can they help your program?

Awards consulting agencies are great resource for awards because they’ve been in the industry for a long time and know everything there is to know about planning and executing an awards program.

There are several ways in which their knowledge and experience can benefit your program, including:

  1. Industry Expertise — They can bring the expertise they’ve developed in the awards industry to your program to solve its unique challenges, as well as provide suggestions and solutions for further growth.
  2. Time-Saving — Utilizing such an agency is a huge time-saver for your awards staff. Instead of stressing and losing valuable time on the multitude of little tasks awards are made up of, your staff can get back to what’s important with the knowledge that the agency is handling everything. Your staff won’t have to worry about anything and will be kept up to date with regular reports.
  3. Speciality — What’s great about an awards consulting agency and what makes them unique are their specialties, be that marketing or website design. Such an agency can bring that special expertise to that specific facet of your program and take it to the next level, improving the prestige and outside perception of your awards.
  4. Plan of Attack — When you’re running around trying to do a million things at once it’s difficult to stick to your plan; what’s even harder is sitting down to find time to make that plan. An agency will take what they’ve learned about your program, as well as their own knowledge and come up with a comprehensive plan that addresses all of your needs.

These are just four ways an awards consulting agency can help out programs looking for a little extra help to make their awards a success. To learn more about such agencies, as well as what features they need to really make an impact on your program, download our guide.

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Miriam Hancock

Miriam Hancock
Miriam is the Marketing Coordinator for OpenWater. When she isn't writing and designing content she paints and cooks for her own personal blog.

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