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The ABCs of Your Best Call for Papers

Your best call for papers is yet to come. In fact, it can be this next year, provided that you follow the ABCs of the call for papers process!

Here, the ABCs stand for:

• A – Attendees;

• B – Beneficial Partnerships; and

• C – Content

Below, we explore each in greater detail to help you better understand why each is crucial to organizational prestige and the success of your next conference, call for papers included.

A – Attendees

Attendees are the focal point of the call for papers period. The idea is that you need to reach enough qualified, interested audience members to grow your conference without settling for subpar entries to do so.

The simplest way to do so is to offer the best of what your organization has to offer, support-related and otherwise, to attract the best audience. For example, you should provide exceptional customer service during the call for papers period and throughout the remainder of the conference lead-up to ensure entrants know you care. Moreover, you should personalize every aspect of the marketing experience to ensure nothing is left to chance or potential attendees feel as if you don’t understand their wants or needs.

B – Beneficial Relationships

Beneficial relationships is a simple way of saying the important partnerships you hold with organizations, sponsors, and other entities. It is these partnerships that will help you expand your potential entrant pool and allow you to market and recruit new members to your organization accordingly.

For example, if you have a sponsor who has partnered with your organization for years, you may want to see whether it would consider treating a certain number of attendees to a special treat with their company. This partnership is beneficial for you because the organization is monetarily supporting your conference while you’re offering them potential new customers.

C – Content

Content permeates every stage of the call for papers process. You should use content to create social media posts, blog features, and content you can share in-person at events before the conference or otherwise.

The strongest content for recruiting more entrants during your call for papers is visual: videos, photos, and infographics included. All will show potential entrants what to expect from this year’s events, based on years prior, while demonstrating the prestige and notoriety of your conference in the industry.

It’s best to source content from conferences in previous years. However, you can also create new content, if you think it is appropriate to do so.

Get Your Call for Papers on Track

Executives sometimes worry about the Call for Papers period, especially since it can make or break this year’s conference.

By always keeping the ABCs of call for papers in the forefront of your mind, you can stop worrying and instead, implement tried and true tactics that make it simple to succeed, no matter what number of entries you’re trying to reach.

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