The OpenWater Blog

The Beginner’s Guide to Event Technology

Technology has simplified life in a number of different ways. When it comes to abstracts conferences, the same holds true. In fact, many organizations credit event technology with their ability to seamlessly and automatically operate the majority of their operations.

Even so, there are thousands of potential technology solutions and a seemingly equal number of processes you need to automate. In this post, we’ll discuss the most essential event technologies, all of which are part of abstracts software, that will add efficiency to your next conference.

Pre-Event Technology Solutions

The most time-consuming part of any abstracts conference is the planning phase. From finding and securing a venue to marketing the event and promoting it, you’ll have a lot to do and limited time and staff to do it with.

Luckily, there are quite a few software features that play a key role in this part of the process. Here are just a few of our favorites:

• Find a Venue – With abstracts software, you can centralize your search for a venue and publish all necessary information such as the location, bids, and more. This expedites the decision-making process and streamlines how you collect and distribute information.

• Event Marketing – From email marketing to traditional advertising and more, there are countless tools available that allow you to target a large number of potential attendees and focus on other processes. Look for an email marketing program and other platforms with specific features and tools you need to make the best selection.

• Event Registration – We’ve mentioned in other articles how to improve event registration and why abstracts software is essential for the registration process. It’s important to reiterate that abstracts software allows you to customize registration forms and otherwise simplify the process to encourage more attendees to come to the conference with less hassle for you and your staff.

Event Technology Solutions

While event technology is integral to the planning process, it’s even more important when you want to engage attendees at your event. After all, attendee experience is directly correlated with satisfaction and as such, it’s important you rely on event technology to facilitate a positive experience at the event.

When you’re looking to engage with event technology, a mobile app is the simplest way to enhance attendee experience with supplementary materials, social media engagement, and even attendee messaging. Moreover, you can brand your mobile app to match your event website, boosting brand prestige in the process.

Post-Event Technology Solutions

Event technology doesn’t end when your conference does. In fact, technology is one one of the simplest ways to organize metrics and reports that tell you how successful your event was and what you should change in the future.

Here are some tech-based features that will help you do so:

• Attendance Tracking and Reports – Whether you want to measure general attendance or attendance at specific speakers or events within your conference, you can do so. This will help you pinpoint what interests your audience most for guidance at next year’s conference.

• Event Tech Integration – Abstracts software integrates with other technology solutions you may use, like a Customer Relationship Management (CRM) software, so all of your data is synced. This makes it simpler to evaluate trends and stay on top of next year’s conference.

Event Technology Doesn’t Have to be Complicated…

In fact, by beginning with just one piece of event technology, abstracts software, you can tackle the issues above without spreading yourself or your staff too thin. Likewise, there is no huge learning curve when it comes to software.

So, what do you have to lose?

admin

Learning Series: Sizing Up Entrants

Are You Relying on DIY Event Technology?