Resources for Motivated Awards Professionals: November 6
Ready to improve your marketing, event planning, project management, and IT skills? Get ready, because this week we’ve got several resources that will help you do just that!
Upcoming Events/Courses
Delivering Personalized Experiences With a 360° View of the Customer Journey
Online Seminar
Every time you send an email, publish on social media, or create a blog article, you’re selling to your audience. However, generic experiences won’t convince your target audience that they should attend your next event. But with personalized experiences, you hold much more persuasive influence. Check out this pre-recorded online seminar from MarketingProfs to learn how you can track the customer journey and use this information to fuel personalized marketing efforts!
Responsive Design: 10 Dos and Donts for Web Pages and Email
Not all websites are created equal (especially if you aren’t using responsive design). After all, more and more target audience members are reading emails and browsing websites on smartphones and tablets, making it important that you use responsive design (and use it correctly). Learn practical tips and tricks (as well as why responsive design is so important) in this online seminar!
Get Better at Marketing
Today, visual content is more important than ever before. This is particularly true if you’re vying for your audience’s attention on social media or are looking to increase engagement in your next email campaign. So, what makes for a killer marketing video? Check out the article to learn how!
As an event planner, you have countless channels through which you connect with your audience (email and multiple social media accounts, to name a few). Since you can’t send or post the same exact content on every channel, are you supposed to create new content for each channel? Absolutely not! Instead, you should repurpose content and, you’ll learn how to do just that with this article!
Get Better at Event Planning
Planning and marketing events in the digital age is much different than what many event planners are used to. So, what does it mean to utilize the Internet for all of your event planning and other needs? This Q&A from BizBash gets down into the details of it all, revealing the need for “snackable” content, referral programs, and more!
Your event marketing has a direct impact on critical factors like attendee experience and expectations at face-to-face events. Learn if your marketing efforts are complementing your event planning skills in this article from BizBash!
Get Better with Technology
If you’ve been wondering what CSS is and how you can use it to better your online event planning and marketing efforts, look no further! HubSpot breaks it down in this article to give you a general overview and crash course into this integral web programming language.
HTML forms the building blocks of your site with everything from the formatting to the links and images. If you’ve always wanted to learn, check out this basic course from codecademy for the fundamental knowledge you need to know to make a simple web page!
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