How EH Publishing Powers Their Buyer’s Guides With OpenWater
Would you like to increase revenue for your organization? What if you could do it while providing your audience with a necessary resource and managing it with little to no oversight required?
You can when you create buyer’s guides for your organization.
EH Publishing, a publishing house with dozens of magazines, has been creating buyer’s guides for many of their industries for several years. By relying on OpenWater to do so, they’ve increased revenue and created a valuable resource that enhances their brand.
Read on to find out how they’ve expanded OpenWater’s utility from awards to buyer’s guides and how you can do the same to generate revenue and notoriety for your program.
Making the Transition from Awards to Buyer’s Guides
EH Publishing started using OpenWater to efficiently manage their awards programs. OpenWater’s features make it simple to use forms and applications for other purposes. This inspired the organization to take their existing software into new directions.
The benefits of doing so are twofold:
- It’s Easier for Your Team – If your team only needs to learn to use one software that manages multiple aspects of your awards program, it’s easier to onboard new members and stay efficient. OpenWater also centralizes all of your organization’s information and processes, making it easier to manage as a whole.
- It’s Easier for Your Members – Many of those who purchase space in your buyer’s guides will already be members of your organization, meaning they’re likely registered with OpenWater as well. By using OpenWater to power buyer’s guides, it’s easier for each potential member to purchase space (which may make them more likely to do so as well!).
How EH Publishing Manages the CEPro Buyer’s Guide
CEPro is a buyer’s guide directed at the custom electronics industry, offering readers descriptions of all the products and services of vendors who choose to pay for a spot in the guide.
EH Publishing uses OpenWater’s forms to allow vendors to submit their information for publication in the guide. Because organizations can also collect payments in OpenWater, the entire process is neatly packaged and autopopulates the buyer’s guide. This offers your organization a new revenue stream with little additional effort on your part.
You can even give individuals the option to submit their listing to more than one category, increasing revenue while reducing potential objections from those entering a submission.
It’s important to note that OpenWater allows you virtually limitless options with the forms as well. Here, you can see how the CEPro Buyer’s Guide allows for multiple levels of engagement all from the same form:
Use OpenWater to Create Your Own Buyer’s Guides
Additional revenue is always welcome at any organization. By using the OpenWater software you already have, you can begin generating additional revenue like EH Publishing did.
Want to check out more examples of buyer’s guides before creating your own? Here are a couple of examples, including CEPro, on OpenWater, followed with a link to their websites:
OpenWater News: Recap of the 2016 World of Awards Conference
Feature Spotlight: Endless Possibilities with Custom Judge Reports
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