5 Reasons Why Your Social Images Aren’t Getting Shared
When it comes to social media marketing nowadays, the importance of images continues to increase. We’re not saying that text is no longer important, but if you aren’t using share-worthy visual content, you might be sacrificing valuable opportunities to generate buzz for your organization and awards program.
Of course, incorporating striking visual content into your posts is easier said than done. After all, we aren’t all graphic designers. But, you don’t have to be a graphic designer to make your visuals amazing! After all, you’re an expert on your organization and your target audience which puts you in a unique position to make your program a success.
But, if your images still seem to be lackluster and aren’t garnering the retweets, likes, and comments you want, we’re here to help. Below, we’re going to discuss a few common missteps that can easily occur when creating social images for your awards marketing and how to fix them.
Why Your Images Aren’t Getting Shared
1. Your Images are Too Complicated
Too many graphics and colors are overwhelming for readers, not to mention distracting from the message you’re trying to convey. To avoid this maintain “white space” (i.e. empty space without any text or graphics) on your image to better emphasize the most important parts of your message and remove clutter that doesn’t actually enhance what you’re trying to say.
2. Your Images Don’t Stand Out
On cluttered social media sites, boring images tend to get passed up on a regular basis. While you should keep your images clean and decluttered, avoid trespassing into “boring” territory. Try using a fun graphic, unique font, or standout color to capture attention while keeping focus on the message itself. By doing so, you can differentiate your post without making it too complicated.
3. Your Images Don’t Reflect Your Brand
Your brand adds to the consistent, trustworthy experience individuals expect with your company. So, if you’re using images that have nothing to do with your other marketing efforts, you might be sacrificing shareable images for visuals that stand out from your brand. By simply using the color scheme from your company, your logo, or other consistent choices across your images, you can add to their consistency and encourage sharing by increasing recognizability.
4. Your Message is Too Long
Individuals scrolling through social media sites won’t stop to read a lengthy message on an image, even if the image catches their eye. Instead, keep it short and keep it interesting. That way, the image can complement your text and relay your message in an interesting, efficient manner.
5. You Didn’t Use the Appropriate Size
This is more of a technical error, but it’s important nonetheless. After all, inappropriate image sizes can appear blurry, cropped, or stretched to users, sacrificing the quality they associate with your marketing and your organization. Always look up the appropriate social media dimensions to ensure that size isn’t getting in the way of your shares.
By taking these five common mistakes into account, you can quickly recognize and resolve core issues that are holding your social image shareability back. And, by having fun in the process, you can distinguish your organization and awards program as one worth noticing.
Recognizing common social media mistakes is the simplest way to give your organization a boost. For more information, be sure to download our Social Media Toolkit for social image templates and more to give you the competitive edge you want!
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