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4 Awards Programs Whose Twitter Game is on Point

Published July 2, 2015 in Leadership

Twitter is one of the most popular social networks, with more than 300 million active users sending over 500 million tweets daily. As such, it’s become an important facet of countless organization’s marketing. And shouldn’t your awards program be part of this massive daily conversation too? Definitely!

But becoming a successful member of the Twitterverse isn’t easy or intuitive for everyone. There’s more to it than creating a profile and tweeting whenever you remember. You have to build a presence that provides valuable content during and after your program. And then you have to take time to interact with your followers and other active users. So we understand that jumping into it can be daunting. But it doesn’t have to be!

There are a few key pointers that will help jumpstart your Twitter the right way. And the best way to learn is through examples! Below we’re going to discuss the four different awards programs’ Twitter accounts and how they’re using it for success.

What Makes for a Successful Twitter Profile?

Before we get started, let me reiterate: no Twitter profile is perfect. So don’t let yourself get too bogged down trying to make it so. However, there are several best practices you can follow to optimize your profile and get you started on the road to success.

They include:

So how are some established Twitter accounts doing with these best practices? Let’s take a look.

1. The Clio Awards (@ClioAwards)

The Clio Awards epitomizes a successful Twitter presence by including not just one or two of the qualities above, but many. Let’s break down what they do best:

  • Active AccountThe Clio Awards tweets multiple times per day. They cover a diverse range of topics happening in the advertising industry and within their own awards program as well.
  • Unique HashtagsThe Clio Awards are divided into subsections for different industries. To simplify organization, they’ve created specific hashtags for each subsection like “#ClioHealthcare” and “#ClioMusic”.
  • Description and Link to WebsiteTheir description is succint, but still informative enough to give you an idea of what their program is all about. They also link not only to one website, but two! This is especially good for awards programs with multiple awards.

2. The Webby Awards (@TheWebbyAwards)

The Webby Awards’ Twitter profile is a whimsical, attention-grabbing combination of color and content. And, like The Clio Awards, they showcase some of the best of what Twitter has to offer:

  • Custom Header PhotosThe Webby Awards’ profile features a neon pink display with some key info about their program. This immediately your captures attention, encouraging you to stick around.
  • Diverse Range of TweetsThe Webbys showcase tweets on a variety of topics related to their awards and the industry in general. They also make sure to vary the types of tweets they send out, using a mixture of text, photos, and videos.
  • Unique HashtagsThe Webby Awards’ profile is full of unique hashtags. They range from their own awards, “#Webbys”, to other unique aspects of their program like “#10YearsOfYouTubeAds”.

3. Billboard Music Awards (@OfficialBBMAs)

The Billboard Music Awards is a huge organization in the music industry. As such, we would expect nothing less than greatness from their Twitter profile. Of course, they deliver:

  • Active AccountThe Billboard Music Awards tweet multiple times a day, keeping followers up to date with the latest news. They share photos and videos in almost all their tweets. And with so many fabulous photos of celebrities and performances, it’s not difficult to see why!
  • Industry Info.This program keeps users excited all year round with new music-industry updates. By showcasing new videos, songs, and celebrities they keep followers interested in the industry, as well as their program.
  • Description and Link to WebsiteThe BBMAs provide a quick description of their program, along with a link to their site. Even though you can’t sign up for this awards program, you can still learn more about who they are and what they do. After all, fan interactions are a big part of how finalists are selected. They even include their custom hashtag “#BBMAS” in their description to encourage its use.

4. The TPAS Awards (@tpasawards)

The TPAS Awards is a program out of Manchester in the United Kingdom. Like the programs above, they also have exceptional qualities in their Twitter presence:

  • Regular Interactions With FollowersMany large programs don’t interact with followers regularly because how often they’re tweeted at daily. However, The TPAS Awards regularly retweets and shares content from their followers. They even showcase finalists in their awards programs by retweeting their tweets about the topic. This gives a human element to the program that is appealing to followers.
  • Diverse Range of TweetsThe TPAS Awards shares text and photos almost daily. This breaks up their Twitter feed and helps to keep followers engaged. It also helps to keep the information they’re sharing fresh and interesting.
  • Custom Header PhotoThe TPAS rounds off their profile with a dynamic header. The image is from their awards gala and draws attention with the scope of the picture and bright colors. It’s exciting for visitors and followers to get a glimpse into the awards process itself.

To learn more about how to use Twitter and other social platforms for your awards, download our ebook!

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Miriam Hancock

Miriam Hancock
Miriam is the Marketing Coordinator for OpenWater. When she isn't writing and designing content she paints and cooks for her own personal blog.

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