The OpenWater Blog

Will Email Marketing Work for Your Awards Program?

Email marketing is something that we’re all familiar with, but feel like we don’t know much about. Sure, any business can send out an email promoting their products or services, and to be sure millions of companies have been doing this for countless years. But, is it actually effective to use this long relied-upon method for your awards program?

While some might have their doubts, you really shouldn’t. This is because while email marketing is in fact a tried-and-true method of marketing. Better yet, it’s simple, it’s inexpensive, and it’s highly effective.

So, don’t forget about emails when it comes to your own awards marketing efforts. In fact, be sure that email marketing is actually one of the first tactics you turn to for your program.

What Exactly is Email Marketing?

Email marketing allows you to reach consumers, or potential entrants, through email. And, with 77% of consumers who prefer to receive permission-based marketing communications through email, it should come as no surprise that you should want to use this strategy in your awards marketing efforts as well.

Many mistakenly believe that there is only one way to pursue email marketing: with the stand-alone promotional email. But it’s important to realize that there are several other tactics you can turn to in order to get your message across. This includes framing your awards marketing as newsletters, lead-nurturing emails that pique interest for potential entrants, or possibly even sponsorship emails which aren’t directly sent from you, but are promotoing your program through another company.

Distributing emails allows you to connect with your readers through a method that they prefer, adding to the legitimacy and respectability of your program. In fact, most of your readers will appreciate your efforts to keep them both informed and engaged with your program.

So, don’t let your fear of seeming pushy or spammy in your email marketing deter you. Take the time to learn about how you can use different types of email awards marketing to make your program stand out for all the right reasons.

To learn more about email marketing and other awards marketing tactics download our guide here!

[button id=”” style=”” color=”orange” type=”large” size=”large” href=”http://www.getopenwater.com/subscribe-to-openwater-blog” align=”center” target=”_self”]Like what you’ve read? Click here to subscribe to this blog![/button]

Miriam Hancock

Miriam Hancock
Miriam is the Marketing Coordinator for OpenWater. When she isn't writing and designing content she paints and cooks for her own personal blog.

Coupons and Discounts Now Supported

What Makes a Successful Awards Program?