Is Google Analytics Still Right for Our Association?
Thursday December 15th – 1 PM EST
Associations have been surprised to learn that Google is shutting down Universal Analytics and forcing everyone to Google Analytics 4. This means associations that use Google Analytics will have their accounts deleted.
But is migrating to Google analytics 4 really the best move for your association when you consider privacy laws, ease of use and the cost to reconfigure your entire Google Analytics setup including tracking code, cross domain tracking, goals, events, and so on?
What You’ll Learn:
– How to determine if Google Analytics still makes sense for your association.
– How web analytics tools work, and how to broadly assess any tool.
– What migrating to a new analytics tool will be like vs. the new version of Google Analytics, Google Analytics 4.