The OpenWater Blog

Resources for Motivated Awards Professionals: October 9th

Check out the upcoming events and resources below to refine your skills and grow as a marketer/event planner/project manager/IT expert in one.

Upcoming Events/Courses

Email Marketing: How to Build Inbound Emails
Webinar
This pre-recorded webinar discusses how to translate email marketing- a traditionally outbound marketing strategy- into the inbound realm. Topics include how to optimize for your audience, structure subject lines, create content for different screens and devices, and test emails to influence future marketing efforts.

Learn CSS
Online Course
Trying to navigate the fundamentals of CSS? This online course is ideal for beginners looking to learn web-styling necessities for front-end needs.

Get Better at Marketing

Master the Chatter: 8 Tips to Get Your Event Trending on Twitter
HubSpot
Have you ever dreamt of being at your event, looking at Twitter, and realizing that your custom event hashtag is trending? Tracy Kosolcharoen reveals eight tips in this article of how you can make this dream a reality for every event you plan.

[Podcast] How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts
MarketingProfs
Ian Cleary discusses his personal approach to content creation. He reveals tools he finds integral to not only building a blog audience, but also an email list and social media for true brand visibility.

Get Better atEvent Planning

[Podcast] How Speakers Can Make or Break EventsBizBash/GatherGeeksJust like judges are critical for awards program success, so are speakers for events. In this podcast, hosts Audrey Gallien and Brandt Krueger share interviews from several renowned speakers and political advisers to reveal the ultimate event planner-speaker relationship and how to build your own relationships.

6 Innovative Ways to Attract Sponsors to Your Events
SocialTables
Financing events is often the most challenging aspect of any new job, but finding sponsors can be even more difficult. This article is a must for any event planners seeking creative ways to position their companies as attractive applicants for any sponsorship.

Get Betterwith Technology

Display Tweets on Your Website Using PHPJonathan Nicol
Integrating social media with your website is essential to drive engagement on social platforms and create a comprehensive experience for users. TweetPHP makes it simple to display Tweets in real-time at your site. Learn how to use it here!

JavaScript CourseCodeacademy
JavaScript is the programming language of the web. Learn the fundamentals in this course to familiarize yourself with this essential skill.

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Theresa Delgado

Theresa is our resident awards guru. She managed the Greeting Card Association's LOUIE Awards before joining us here at OpenWater. She brings first hand knowledge and experience in successfully managing and expanding awards programs.

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