What We’re Reading: October 20
This week we’re reading…
BizBash
Why Your Event Hashtag is Not Enough
An event hashtag is a great way to generate excitement and capture your events. However, not every attendee will use the event hashtag or may misspell either the hashtag or your organizational handle. In this article from BizBash, Jeremy Gocke of Ampsy discusses how geofencing, or creating a virtual boundary, around your venue can solve these common problems.
Click here to read the article.
BizBash
14 Revealing Trends From the Global Meetings Forecast for 2017
The meetings industry has experienced steady growth in recent years, but new trends suggest it may be slowing down. Learn what you should expect in the upcoming year in the industry by checking out the 2017 Global Meetings & Events Forecast straight from American Express Meetings & Events below!
Click here to read the article.
HubSpot
What Successful Marketing Looks Like Today: 8 Foundational Principles [Infographic]
Marketing is an area that’s always evolving whether you’re referencing your website, email strategy, social media, or more traditional tactics. However, there are certain foundational principles of modern marketing any organization must know to be successful, no matter the industry, event, or venture. Learn the 8 principles you should know at HubSpot!
Click here to read the article.
HubSpot
4 Helpful Tools for Organizing Your Social Media Calendar
Social media is an integral part of any event or organizational marketing strategy. To be successful, you need a coherent, well-planned strategy to ensure you’re delivering useful content your audience will find interesting. But without the proper tools, this can be quite a challenge. Learn 4 tools to simplify your life and strengthen your social media strategy below.
Click here to read the article.
MarketingProfs
The Why and How of a Bloody Good Content Calendar for Marketing
The Internet is full of content and yet, many organizations publish the same content as their competitors hoping to stand out. The problem is that your audience doesn’t want to read regurgitated content. Instead, they want something original and varied topics to stay interested. Learn how you can do both with a content calendar in this feature from MarketingProfs.
Click here to read the article.
MarketingProfs
The Best Days and Times to Post on Five Major Social Networks
There is no “best time” to post in Facebook, Twitter, LinkedIn, and Instagram. However, there are many studies that reveal the best times to post on each when you want to maximize who sees your posts and generate awareness for your organization. Learn some helpful rules of thumb to stay on top of your industry below!
Click here to read the article.
Social Tables
5 Attendee Engagement Ideas from the World’s Biggest User Conference
Attendee engagement is critical not only for the success of your event this year, but for prospective future events. After all, many of the attendees who attend one year will attend the next year as well. Dreamforce, the world’s biggest technology user conference, has grown to more than 170,000 attendees since 2003. Find out how they keep attendees engaged and how you can as well in this feature from Social Tables.
Click here to read the article.
Social Tables
3 Ways to Engage Your Audience at Your Event
Audience engagement is easy to overlook because it’s something that doesn’t happen until the actual event. However, it’s often more important than other, seemingly important aspects because engagement cultivates unforgettable experiences that will keep your audience coming back year after year. Get familiar with 3 methods of engagement below!
Click here to read the article.
Learning Series: What is the OpenWater Premium Theme?
OpenWater News: Recap of the 2016 World of Awards Conference
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