The OpenWater Blog

What We’re Reading: September 27

This week we’re reading…

BizBash

8 Ways Brands Are Using Virtual Reality at Events

Having new, innovative technology at your event is a simple way to engage guests and build an unforgettable experience for entrants and others. Learn 8 simple ways brands have begun to incorporate virtual reality into their events to make your next gala one that won’t soon be forgotten.

Click here to read the article.

BizBash

The Physical Web: What It Is and Why It Matters for Events

Google’s open Web discovery system is quickly changing how individuals share content at meetings, trade shows, and a number of other events. Most importantly, the Physical Web puts your audience in control to consume and share content as they wish. Learn how in the article below from BizBash.

Click here to read the article.

HubSpot

How to Engage Your Audience Using Digital Advertising

Digital advertising often gets a bad reputation because of the intrusive way most companies go about it. However, there are important ways you must rely on digital advertising to engage your audience whether it be on social media or are simply ads with better targeting and built-in value. Learn how to adapt your strategy to changing digital standards in this feature from HubSpot.

Click here to read the article.

HubSpot

8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]

Inbound marketing has quickly supplanted traditional tactics and best practices continue to emerge on a yearly, monthly, and weekly basis. Knowing what works is essential to the success of your marketing efforts. Check out this year’s most important statistics from HubSpot’s annual State of Inbound Report below!

Click here to read the article.

MarketingProfs

Journalists’ Advice on How to Write Press Releases They’ll Actually Read

Marketers often take the lead on offering advice regarding how a press release should be written, but perhaps they shouldn’t. In fact, there’s much to be learned from journalists. Find out what you should be doing differently in this important feature from MarketingProfs.

Click here to read the article.

MarketingProfs

What Do Journalists Like to See in PR Email Subject Lines?

A report based on data from 1,300 publishers/journalists and an analysis of engagement data from 26,988 email pitches sent over a 1.5-year period reveals email subject lines that are specific, descriptive, and brief are best. But, why? Find out!

Click here to read the article.

Social Tables

5 Tech Trends Shaping the Future of Events

The paper-based days of event planning are over and technology continues to change how people plan, organize, and execute events. As you can imagine, there are new trends emerging all the time. Find out 5 tech trends you should know about to stay on the forefront of innovation in this feature from Social Tables.

Click here to read the article.

Social Tables

5 Future Event Planning Trends Every Meeting Planner Needs to Know

In this article from Social Tables, futurist Sheryl Connelly, an expert on identifying future global  and consumer trends, connects broad trends to the idea of live events. This helps you harness innovation and use it to your advantage well before other organizations have the opportunity to.

Click here to read the article.

Kunal Johar

Kunal Johar is the OpenWater platform evangelist. He currently manages our development teams and enjoys diving into the fray. Find him in our community chat room.

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