What We’re Reading: January 25
This week we’re reading…
At P.C.M.A.: Top C.M.O.s on the Value of Events in the Marketing Mix
Click here to read the article.
Events play an integral role in fostering a sense of customer loyalty, particularly when they’re well-designed, strategized, and personalized to meet the needs of attendees. Learn more about what the executives at Lululemon, Maersk, and other major brands think of events and how you can use events to achieve what they have in this article from BizBash!
Q&A: Using Events to Build a Loyal Audience
Click here to read the article.
One of the most difficult aspects of running any company is cultivating a loyal, interested, and engaged audience. Today, brands turn to content marketing to build an audience base but according to Joe Pulizzi of the Content Marketing Institute, events play an important role in telling a story across multiple channels as well. Learn how you can use events to build a loyal audience for your brand and clients’ brands below!
When it Comes to Email Deliverability, Less is More
Click here to read the article.
When it comes to email, most companies focus on getting as many interested audience members on their lists as possible. However, doing so isn’t always in the best interest in a company. Learn why less is more when it comes to email deliverability in this quality vs. quantity piece from HubSpot!
5 End-Of-Day Rituals That’ll Make Your Mornings Way Easier
Click here to read the article.
No matter how you feel each morning when you arrive to work, you could be doing more to prepare for the day ahead. In fact, how you set yourself up for the next day as you end the one prior is one of the most important indicators of your productivity to come. In this article, you’ll learn 5 rituals you should focus on at the end of each day to ensure you’re as productive as you could be.
Five Ways to Make Your Brand More Powerful
Click here to read the article.
Regardless of how clear, meaningful, and relevant your brand communications are, they can often fall flat. This leaves attendees less-than-excited to attend an event or can cost you success for your own brand and ability to attract new clients. Learn five ways you can make your brand more powerful (especially when you’re trying to appeal to actual people) in this article!
Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 Tips
Click here to read the article.
Targeting an online audience is simpler and more affordable than ever before. However, cutting through the noise created by other brands takes skill, especially when you’re trying to reach your most relevant attendees. And when you want to go beyond merely “reaching” your audience to engage them and drive results for your brand and those of your clients, use these 10 tips.
The Data Conundrum: What To Do With Your Event and Meeting Analytics
Click here to read the article.
With new technology on the rise, the reputation of events and meetings as being a “black hole for investments” is quickly fading, causing many more brands to turn to these tools to drive engagement. Now with more events than ever before, professionals are left scrambling to organize analytics from events and meetings alike. But, what should you do with your analytics? Find out here!
Customer-Tracking Technology Can Work Without Being Creepy
Click here to read the article.
With more technology available than ever before, event professionals are left not scrambling for new solutions but for tips on how to adjust the human side of things to account for the “creepiness” tracking technology can cause. Learn how to use technology to strengthen customer relationships rather than undermine it!
Got questions about your awards program? Just ask us!
How VISIT FLORIDA Turned a Mountain of Boxes Into a Seamless, Thriving Awards Program
Resources for Motivated Awards Professionals: January 22
Filter resources
Explore Posts by Topic
Best Resources
Awards 101
The Ultimate Awards Program Prep Checklist
