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This week we're reading... At P.C.M.A.: Top C.M.O.s on the Value of Events in the Marketing MixClick here to read the article. Events play an integral role in fostering a sense of customer loyalty, particularly when they’re well-designed, strategized, and personalized to meet the needs of attendees. Learn more about what the executives at Lululemon, Maersk, and other major brands think of events...Read more
This week’s edition of Resources for Motivated Awards Professionals has arrived and this week, it’s packed with more information than ever! You can expect the usual information on everything from event planning to marketing, IT management, coordination, and more with some added bonuses for an extra dose of information! Just some of the articles you have to look forward to include managing meeting...Read more