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With 284 million active Twitter users each month and a staggering 500 million Tweets being sent each day, this platform is one you simply can’t pass up when it comes to marketing your awards program. And what comes with Twitter? Hashtags, of course! But, hashtags aren’t just for Twitter. In fact, hashtags are also used on many other platforms like Facebook, Instagram, and Vine. This means that...Read more
If there’s one quality that all awards programs should have, it’s transparency of the awards process. By transparency I mean that entrants are informed of each step of the process as the awards progress, through information on your website, email updates, etc. So why is transparency so important? Well, why would entrants apply if they didn't know how the awards were being run and therefore...Read more